The Square Camberley has today announced the winner of their ‘Be Independent’ campaign. The Clever Cactus specialises in unique, bright eco living products and will be trading from their very own store after being chosen as the winning local entrepreneur in the centre’s recent campaign.

In conjunction with Surrey Heath Borough Council, the ‘Be Independent’ campaign was launched to encourage local entrepreneurs to build upon their current independent business and trade within the Camberley shopping centre between November 2019 and April 2020.

A panel of judges reviewed each business plan individually before applicants were invited to present their businesses to the judging panel. Steph Murrell from The Clever Cactus was chosen as the winner and will now benefit from mentorship from the centre management team at The Square. As part of the ‘Be Independent’ winner’s package, The Clever Cactus will receive help with window dressing, promoting their store and also a contribution to costs associated with running the unit.

Steph Murrell, founder of The Clever Cactus said, “We are thrilled to have won the opportunity to expand our business. We have been trading online for 6 years after spotting a gap in the market for functional, practical and yet awesome eco products. We set out to create a range which is fun, exciting and full of personality and regularly introduce new items, often inspired by customer requests. To be able to bring our ideas and products to a new audience by having a store in The Square is a dream come true and we can’t wait to open our doors!”

Joana Santos, Marketing Manager at The Square Camberley, said: “We received so many incredible proposals for the store. We knew there was a huge pool of amazing local entrepreneurs with fantastic ideas out there, and to see how those ideas could be brought to life in the centre was inspiring. The Clever Cactus stood out as an original, creative and relevant business and we are looking forward to seeing their growth as they join us at The Square for our peak trading season.”

Teresa Hogsbjerg, Economic Development Manager at Surrey Heath Borough Council, said: “Surrey Heath Borough Council is thrilled to be supporting the Be Independent Campaign. We were bowled over by the quality and breadth of the applications which clearly demonstrates the scale and diversity of entrepreneurship in the Borough and beyond. We are delighted to be welcoming Steph and The Clever Cactus to Camberley with their unique offering.”